Seed Heritage x Make A Wish

Each year, Seed Heritage partners with the Make A Wish foundation to help grant life-changing wishes to critically ill children. Customers are invited to participate by donating a gold coin in exchange for bespoke festive gift wrapping and a wrapping service.

For this year’s partnership, we asked some of the foundation’s children to help us design campaign assets and a lantern for the littlest customers to create instore; with the ability to add their own Christmas wish.

Concept, art direction, post-production management, artwork.